Welcome to our Website

Gold, or or precious metals, can be a very useful way to diversify your investment portfolio. They are relatively rare, and their value often doesn’t move in line with other assets such as equities or property. MoneyWeek said that ”gold provides insurance for your portfolio, and most investers should allocate around 5% – 15% of their portfolios to gold or precious metals”.

Physical gold as well as other precious metals are worth holding because they are universal finite currencies, held by most central banks. In the same way that the family home should not be regarded as an investment, bullion is not an investment per se, but rather a form of ‘saving for a rainy day’ or of financial insurance. All of the precious metals are a good way to ensure wealth preservation and for passing wealth from one generation to the next.

You can learn more about us here.

Current Prices

GoldGBP 995.60   per Ounce
SilverGBP 11.66   per Ounce
PlatinumGBP 646.00   per Ounce

A Selection of Our Products

Why Choose Us

Pure Gold Investments was started with the aim of offering greater choice for smaller investors and improved access to the bullion markets. Our simple yet powerful platform was designed tto empower everyone to be able to buy gold or other precious metals with the same security and efficiencies available in the wholesale markets, all from one simple account.

We are an experienced team of dedicated professionals with significant knowledge and expertise of todays gold and precious metals markets, and we continually strive to provide you with not only a smooth and satisfying transaction, but also provide you with the peace of mind that is vital when dealing in gold and precious metals.

We pride ourselves on our customer care and client retention, you can rest assured that at Pure Gold Investment we will always have your best interests at heart.

  • Buy Direct From LBMA Approved UK Refiner
  • Low Margins
  • Fully Insured Secure Delivery
  • Real Time Live Prices
  • First Class Customer Service

What Client’s Say

I got a fantastic price on both transactions and everything was delivered as expected, can’t really ask for much more then that! Thank you until next time.
Adam Bentford, Scunthorpe, Yorkshire
The level of customer support is what differentiates Pure Gold Investments from the industry. I felt valued as a customer and this retained my future business. Five star service.
Leanne Riddleton, Plymouth, Devon
Pure Gold Investments are my only go-to for platinum, offering a secure and consistent service that allows me to transact without stress and hassle.
Thomas Levine, Kensington, London
You cannot ask for much more then a quick and simple sale, that is exactly what i get everytime i purchase with Pure Gold Investments. They truly take care of their clients best interests and offer a second to none customer service.
Roger Taitlen, Reading, Berkshire
I have made four purchases now with Pure Gold Investments and never had a problem, it always helps that you can get real-time pricing via their website! A five star business i would recommend to anyone.
Thomas Learing, Bristol, Somerset
If you are looking to purchase bars or coins at a fair price from a reliable retailer, i cannot recommend anyone higher than Pure Gold Investments, a fabulous and simple solution.
Grace Riddleton, Norwich, Norfolk